Friday, December 07, 2007

More on travelling

I was talking about travelling the other day. I think most mainstream travel agencies are missing a targeted market, the growing Hispanic and Latino market. If I want to make a reservation at one of several Hoteles (which is what they're called in Spanish), I'm going to go somewhere I familiar and/or comfortable with. That usually means a neighborhood travel agent or a family friend. But it doesn't usually mean getting the best deal. is now making it easier for their Spanish speaking customers to book in Spanish both online and on the phone. They even have a dedicated customer service line to assist the Spanish speaking market. It's about time a major booking agent got up to speed with their customers needs.

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