I don't think the commercials are living up to the hype this year. I'm looking at every other commercial and saying "stupid", "dumb", and my all time favorite "are you serious?".
I think most of the companies should go back to their ad agencies and get some money back. It's been reported that GoDaddy.com spent over 2.5 million bucks for their spot. They better sell a lot of domains after showing that dumb commercial.
I have liked most of the Bud Light ads. The best commercials seem to be for beer and/or alcohol.
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